strategy

overview

In 2015, Texas Health and Human Services (HHSC) rolled out a replacement program for its traditional Medicaid product for medically-fragile children, ages 20 and under.

objective

Because of the sensitivity of the issue, it was important to maintain constant and effective communication to a variety of audiences including parents and caregivers, legislators, community organizations, and the media.

process + results

To develop the outreach strategy, I managed a team of representatives from more than 15 departments. We crafted notification letters, website content and membership packets, which can all be found on the program page. We also scripted videos and I served as the spokesperson for each video. Post-rollout, we managed a call center and worked with partnering health plans to manage service issues and also capture positive stories to promote via social media.

thought leadership

overview

As a cutting-edge, high-growth healthcare technology company, it is important for BioIQ to maintain a thought-leadership presence within the industry.

objective

As a content strategy consultant, I was asked to develop segmented email campaigns for a variety of corporate audiences and also research and create topical thought leadership blog posts.

process + results

I worked with the VP of Marketing to develop segmented email campaigns targeting benefits and health plan executives and corporate C-suite executives. In addition, as a guest ghostwriter for the BioIQ blog, I wrote about many different hot healthcare topics, including that of social determinants of health.

digital

la mama care

As co-founder of Austin-based La Mama Care, I worked to design a website and create social media content that communicates clearly and directly with new moms and their support groups without feeling overwhelming.

houston p. ward

Houston Ward is a local Austin makeup artist who needed a complete website build for her growing company, complete with updated messaging, new graphics and the ability for clients to contact her through the site.

embold health

As an early-stage healthcare analytics startup, Embold Health needed a landing page that accurately described the company’s exciting vision at a high level as they worked to refine messaging and prepare for their public corporate launch.

events + public relations

overview

Susan G. Komen Greater Central and East Texas provides funding to local organizations who provide breast health resources. The largest fundraising activity they host each year is the Race for the Cure.

objective

While at Susan G. Komen Austin, I was not only the Director of Marketing and Communications during the 2015 Race, but also served as a Race for the Cure Co-Chair.

process + results

I was responsible for:

• Securing onsite talent and honorary Co-Chair (Amy from the Bobby Bones Show)

• Securing presenting media partnership (iHeart)

• Soliciting and negotiating over $900K annually in pro bono media placements across all platforms (TV, radio, print and web)

• Developing and issuing event press releases

• Developing promotional marketing campaigns, including working with then-Austin Police Chief Art Acevedo and Daily Greens Founder, Shauna Martin

• Crafting and overseeing the run of show from set up to tear down.

MEDIA